1 guest from China → Ear therapy near Jamsilsaenae Station
Oct 2026WeChat inquiry for somewhere to get ear cleaning → found a store with a Chinese-speaking therapist, which joined and opened bookings the same day; the guest visited that afternoon
Case Studies
Partner Cases
LUWEI Pick features curated stores only.
Selection is based on character, not on popularity or traffic alone.
Visitors
Visitors from 68 countries and regions in the last 30 days
Where LUWEI’s overseas visitors came from over the past 30 days. Visitors from Korea and bots are excluded.
68countries & regions
- 🇨🇳 China
- 🇺🇸 USA
- 🇯🇵 Japan
- 🇸🇬 Singapore
- 🇭🇰 Hong Kong
- 🇬🇧 UK
- 🇦🇺 Australia
- 🇩🇪 Germany
- 🌐 60 more
Recent Bookings
Sep–Oct 2026 — 6 overseas bookings confirmed
LUWEI took the guests’ English inquiries, matched times and treatments with the store, and briefed the guests in their language. The store only had to tell us which times were open.
1 guest from China → Head spa near Sinsa Station
Oct 2026WeChat inquiry · same day on a public holiday · wanted somewhere close, right away → 11 a.m. confirmed within an hour of the inquiry, the guest’s special request passed on to the store, paid on site (cash)
5 guests from the US → Private body-scrub shop in Yeoksam
Sep 2026First visit · asked for female therapists → split into 4 + 1 across the morning, paid on site by overseas card
3 guests from Belgium → Facial salon in Myeongdong
Sep 2026Facials · wanted a late-evening slot → treatments and time confirmed, guests briefed
2 guests from the US → Head spa in Seomyeon, Busan
Sep 2026Reddit inquiry · wanted shoulder and neck care for a senior companion → first morning slot booked on the store’s recommended course, overseas card payment and filming confirmed
2 guests from the US → Face contouring (one-person shop), Gwangalli, Busan
Sep 2026Reddit inquiry · wanted face contouring → one-person shop, so booked one at a time at 1 PM and 2 PM, plus directions since the shop sign is small
Curation Criteria
The four LUWEI Pick criteria
01
Spatial aesthetics
Poise in interior, lighting and flow.
02
Operational poise
The tone of partner messages and guest service.
03
Distinctiveness
A signal found only on LUWEI.
04
Guest-service fit
Able to serve guests in 4 languages, with clear cultural guidance.
Stories
Stories
An ear-therapy store in Jamsil that welcomed its first overseas guest on the day it joined
A guest from China asked on WeChat where she could get ear cleaning. LUWEI invited a Jamsil store with a Chinese-speaking therapist to join, and the store signed up and opened bookings that same day. That afternoon, the guest walked in for her treatment.
- One day from inquiry to visit — joining, account setup and bookings all on the same day
- The guest was told in advance that the therapist speaks Chinese
- LUWEI guided the guest to the building in her own language
- The store only set its menu and prices; LUWEI handled the guest and the translation
Published 2026-10-05
A head spa near Sinsa Station that joined and took a guest on the same public holiday
On a public holiday morning, a guest from China asked on WeChat for a head spa nearby, right away. LUWEI invited a head spa near her hotel to join, and the store signed up with just an email address. A morning slot was confirmed within an hour of the inquiry, and the guest had her treatment that same morning.
- Holiday inquiry → confirmed within an hour → visit the same morning
- LUWEI passed the guest’s special request (an area to avoid) to the store in advance
- Payment options and directions were handled in the guest’s language
- Joining took one email address — LUWEI issued the account right away
Published 2026-10-05
Why It Matters
What being selected for LUWEI Pick brings
- Priority placement on the home pageContinuous exposure in the LUWEI Picks section of the LUWEI home screen.
- LUWEI Pick badge on your store pageIt works as a trust signal when guests are searching.
- Official content productionWe produce our own content for YouTube, Instagram, the blog and the magazine (at no extra cost).
- Direct review by a curatorWhere needed, a LUWEI curator visits, interviews and photographs your store in person.
LUWEI Pick selection is decided on operating data and store aesthetics after you join. It is carried out through the curator’s own review, not by application or request.
If your store has character
Join first, and a LUWEI curator can then review your store.